It seems like it has become more of a fashion statement and a way of self-expression rather than a way to protect player’s eyes from the sun.
From Bible verses to family shoutouts, anything can be used to be promoted on Eye Black stickers. There is actually a website that specializes in creating messages on Eye Black whether for means of advertising or fundraising purposes. I feel it is only a matter of time before companies begin to pay NFL players to wear Eye Black with their company logo on it as means of PR. There is an endless gateway of opportunities for how this can be utilized.
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