Everyone in this generation has probably heard Air Force Ones by Nelly, and no doubt seen a few ihundred people wearing them as well probably as a result of it. It, however, was not the first song to include a popular shoe as the focus of the song. Once upon a time, Run DMC hit the hip-hop scene with their song called “My Adidas,” and even back then because Run DMC was so famous, many people went out and purchased a pair of Adidas similar to those of Run DMC. Adidas has been generous to the rap group (which recently got inducted into the Rock and Roll Hall of Fame) so much so that they have their own Run DMC pair of Adidas as well as using portions of their songs in one of their upcoming commercials.
Which raises the question, it is obvious that the songs produced PR for the rapper but did it make that much PR for the product? I would venture to say yes because since then, artists of every genre have given subtle shout outs in their songs that avid fans pay attention to and attempt to immolate. For example, not very many people where Reebok anymore ever since Kanye West has been dissing them in his songs. That’s also how music can affect your PR negatively as well.
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